Galaxy TV advert English Media CSP AQA

Up to date fashion, very neat
Uses a romance film(?)
“Why have cotton when you can have silk?” slogan
The font of the slogan is fancy and has a luxury style to it.

Using music (slow, kind of downbeat)  which drowns out the argument between the bus driver and shop owner, this makes galaxy seem very chilled and relaxing to have
(the song is Moon River)
The music also references to the film ‘Roman Holiday’
Pretty scenery
Luxury
Represents Galaxy as a luxury product
Represents it as a must have chocolate for every occasion (travel, romance, solving problems)

Upper class/upper-middle class

Uses CGI technology for the advert which makes the advert seem more realistic (to the best of their ability)

Uses CGI to “revive” a dead celebrity called Audery Hepburn that was a huge hollywood star in the 1950’s and 1960’s.
The advert scene is based off Audery Hepburn’s hit film ‘Roman Holiday’ from 1953
This brings nostalgia to the audience
People would want to try galaxy chocolate if Audery Hepburn liked/tried it.
“there are 5 stages that a character should gone through in a story;

those are Equilibrium, Disruption, Recognition, Repair the Damage and Equilibrium Again.”
Equilibrium, this is a stage where the

character is having a normal live and

doing the daily activities that a character

has.

Disruption, this is a stage where the

character started to get disturbance in Life

Recognition, this is a stage where the

character has realized the problem of

disturbance that affects the character’s Life

Repair the Damage, this is a stage where

the character…