Marcus Rashford CSP English media AQA

Marcus is a high-profile footballer for Manchester United and England. 

Marcus has become a powerful social media influencer and is not afraid to use social media to communicate with his audience rather than more formal media platforms.

Marcus has directed most of his efforts towards the promotion of good causes and social campaigns rather than the promotion of commercial products and personal gain.

Marcus Rashford’s campaigns, particularly on food poverty, have brought him into conflict with the government which some people have criticised him for.

Marcus promotes values and ideals that are in contrast to many other celebrities.  Think about how this links to what you have been taught in the Kim Kardashian CSP and some of the messages about celebrities from the Kardashian brand [although they are actively trying to address this].

Marcus’s positive profile has made his brand highly attractive to commercial companies that have recognised the profit-making potential of a link-up with the Marcus Rashford brand.  This has led to some criticism…