the idea that the audiences choose to engage with different types of media to get something out of it. 1. diversion 2. education 3. personal identity 4. social interaction
1 of 15
denotation
what is actually there eg image of a superhero is just an image of a super hero
2 of 15
connotation
what is suggested by the code and convention eg image of a superhero suggests power and courage
3 of 15
barthes
enigma- something that needs to be solved eg a mystery
story line eg equilibrium, disruption, recognition, climax, resolution
7 of 15
verticle integration
vertical integration is an arrangement in which the supply chain of a company is owned by that company. Usually each member of the supply chain produces a different product or service, and the products combine to satisfy a common need.
8 of 15
horizontal integration
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain
9 of 15
intertextuality
when a product borrows ideas from another product eg the galaxy advert borrows ideas from a 1950's romantic movie
10 of 15
convergence
when media companies offer different ways of accessing their products eg availability of a newspaper online
11 of 15
key concepts in media
1. language 2. institutions 3. audience 4. representations
12 of 15
zoella
videos offer a sense of entertainment and escapism to teenagers, also feel a sense of personal identity in seeing their own lifestyles reflected in her vlogs, audiences build a personal relationship by watiching her videos
13 of 15
doctor strange
*blockbuster film *large budget *linked with disney and marvel *lots of merchandise *large distribution
14 of 15
i, daniel blake
*independant film *small budget *funded through the BBC *little distribution
15 of 15
Other cards in this set
Card 2
Front
what is actually there eg image of a superhero is just an image of a super hero
Back
denotation
Card 3
Front
what is suggested by the code and convention eg image of a superhero suggests power and courage
Back
Card 4
Front
enigma- something that needs to be solved eg a mystery
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