The different types of communication methods expected in different media products. eg conventions of a magazine cover would be a main image, masthead, sell lines, PUFFS, skylines and anchorage text
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Denotation
What is actually there - eg a picture of a superhero - the denotation would be that there is a superhero.
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Connotation
What is suggested by the way the media codes and conventions have been used. So a connotation of a superhero would be power, invulnerability and courage
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Narrative structure
Means the story told by the products - where does it start, what happens, where does it end - eg the Avengers - everything going well (equilibrium), Loki and his army arrive (disruption to the equilibrium), Avengers defeat Loki (new equilibrium)
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Torodor's character types
The different types of characters in a narrative - eg Shrek (hero), Fiona (princess), Lord Farquhart (villain).
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Context
This is the background to the product, why it was formed and what was its purpose - eg the context behind a film magazine is to show films that are out and the films that are yet to be released.
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Representation
How media presents people or ideas - eg in the 1950's a female may be represented as a domestic homeworker - this is a stereotype. A countertype would be something like a disabled person taking part in athletics/sportsk
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Horizontal integration
When a company acquires companies at the same level - eg a newspaper company may buy a TV company , giving them two different formats to present their products - eg Rupert Murdoch owns various newspapers as well as Sky News
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Vertical integration
Where a company buys supply, production, distribution and sales together, so they have control of all aspects of the chain. eg Nestle with Nespresso
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Uses and Gratification theory
The idea that audiences choose to engage with different types of media to get something out of it. 1. entertainment and diversion, 2. information and education, 3. personal identity, 4. social interaction
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Convergence
When media products/companies offer different ways of accessing their products as a consequence of digital technology - eg the Daily Mail has a newspaper, website and their own snapchat story, also using social media to distribute news.
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Intertextuality
When a product borrows ideas from another product - eg the Galaxy advert borrows ideas from 1950's romantic movies, set in romantic places - stylised by costumes, settings and props.
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Other cards in this set
Card 2
Front
What is actually there - eg a picture of a superhero - the denotation would be that there is a superhero.
Back
Denotation
Card 3
Front
What is suggested by the way the media codes and conventions have been used. So a connotation of a superhero would be power, invulnerability and courage
Back
Card 4
Front
Means the story told by the products - where does it start, what happens, where does it end - eg the Avengers - everything going well (equilibrium), Loki and his army arrive (disruption to the equilibrium), Avengers defeat Loki (new equilibrium)
Back
Card 5
Front
The different types of characters in a narrative - eg Shrek (hero), Fiona (princess), Lord Farquhart (villain).
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