Pre-released media texts- We shouldn't be shocked...

What is it about ?

Explaining why the public aren't bothered about global warming.

Fact + opinion

• He mainly puts his own point across, but also brings other points of view into it
  • 'they think everyone sees the world the way they do'
  • 'Scientists are surer every week that this future is catastrophic'
• He describes both activists and citizens in negative and positive ways
  • activists-'hyper-aware','activists have taken this on board'
  • citizens-'self-regarding','this is not evil'

Language

• 'mortal threat' immediacy, death
• 'with a yawn' imagery- informal
• 'It shoudn't','But people don't' short sentence- follows a long one, emphasises it

• 'mainly talk to other activists' arrogant, ignorant
• 'most citizens, most ordinary people' activists are extraordinary, not normal
• 'the difference between activists and citizens' implies there is a battle between them
• 'unconcerned at the greatest threat' paradox, the public are naive
• 'scientists are surer every week' continuous, could be even surer by now
• 'activists are on top of the agenda' different, above others
• 'hyper-aware' over analytical, over the top
• 'sounding the alarm' memorable ending phrase

Effectiveness of headline and layout

Headline

• Describing the public in a negative way to attract those who do care and who think the same

Layout

• It is a short article so people will want to read it