What is it? An experiment which is conducted in highly controlled conditions where the independent variable is carefully manipulated and controlled, with the effect on the DV also being isolated to identify a causal effect. Usually in a laboratory setting.
Strengths: High levels of control, highly objective, high control over extraneous variables, easy to establish cause and effect, highly replicable.
Weaknesses: Low in ecological validity as conditions are artificial, difficult to generalise results to the target population, demand characteristics are present.
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