Factors Affecting Consumer Choice

Factors Affecting Consumer Choice

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Food and Pregnancy

A pregnant woman needs the correct balance of nutrients so that she and her baby are healthy.

She should avoid gaining more than 10-12 kilos throughout the the pregnancy.

She should eat:

  • Iron Rich Foods
  • Foods containing calcium
  • Foods high in NSP
  • Foods high in folic acid

She should avoid:

  • Liver products
  • Raw or partially cooked egg
  • Unpasteuried milk products (Brie,paté,camembert)
  • Undercooked meat (BBQ) or Soil on fruit
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Coronary Heart Disease

An angina attack can happen when blood can't get to the heart in order to supply it with oxygen. This happens when the arteries leading to the heart become narrower due to fatty deposits.

Factors which will increase the risk of CHD:

  • High Blood Pressure
  • Smoking
  • High Cholesterol

Factors which will lower the risk:

  • Regualr exercise
  • Less saturated fat
  • More fruit and veg
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Diabetes is the 3rd most common long-term disease in the UK.

It can lead to:

  • Heart disease/Kidney disease/blindness and nerve problems

Diabetics can't produce sufficient insulin to control the glucose level in the blood

Type 1: Can be treated with insulin injections

Type 2: Can be treated with diet and exercise but may require medication

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Diabetes Diet

To prevent diabetes your diet should be:

  • Low in salt
  • Low in sugar
  • Low in fat
  • High in fruit and veg
  • High in starchy carbs

Diabetics don't have to cut out all sugar but it must be eaten in moderation.

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Lactose Intolerance

Lactose Intolerance is common, it affects about 70% of the worlds population.

It an be temporary or permanent and is caused by a lack of lactase, the digestive enzyme which breaks down lactose (Natural Sugar) found in  is found in cows, sheep and goats milk into simple sugars.

If you suffer from lactose intolerance you should avoid these milks and replace them with soya milk.


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All allergies involve the immune system:


  • Coughing
  • Nausea
  • Dry Throat
  • Wheezing
  • Runny or Blocked Nose
  • Sore or Itchy Eyes
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Judaism - No shellfish or pork.Only kosher meat.No dairy or meat in the same meal

Hinduism - No beef or beef products

Sikhism - No beef. May be vegetarian

Islam - No pork. Only halal meat

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Vegetarians don't eat meat, poultry, fish or products such as geletine which are obtained by killing animals. 

Vegetarians do eat cereals, pulses, fruit and veg.

Lacto-ovo vegetarians eat eggs and dairy products, eg: milk and cheese

Lacto vegetarians eat dairy products but not eggs.

The vegetarian logo is found on all food labels which are suitable. 


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Vegans don't eat any food from animal orgins.

This includes: meat, fish, poultry, dairy, eggs and honey.

The vegan logo means that the product is free from animal involvement in accoradance with the Vegan Standerds Society. 


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Organic Farming

Organic foods are produced without the use of chemical pesticides, fungicides or synthetic drugs. They don't include Genetically Modified (GM) crops.

They appeal to consumers concerned about health, moral and ethical issues.


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Ads and Dis of Organic

Organic Advantages:

  • Improves soil quality
  • Increases wildlife
  • Reduces energy consumption = lower CO2 Emissions

Organic Diasadvantages:

  • Food may be transported long distances
  • Can be expencive to produce
  • Can encourage deforestation
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Fair Trade

Fair Trade is an independent consumer label, which guarantees that the farmers and workers in LEDCs receive a fair price for their goods.

The foods much be produced in an environmentally responsible way. Workers benefit from investment in education, healthcare, farming improvements and better working conditions.

The fair trade logo is found on foods such as tea, coffee and wine. 


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