An individual becomes deindividuated and therefore aggressive when they lose their individuality and personal identity.
Factors that contribute to this include wearing a uniform, a common goal or being in a group.
Le bon (1986) claimed that in a crowd, individuals are more likely to behave in an aggressive or anti-social manner as a collective mob mindset is created and the group act as one.
People do not normally show aggressive behaviour because they can be indentified and social norms prevent it. However, when this mob mindset sets in, the individual becomes aggressive because their self-awareness and the fear and guilt of being judged by others are significantly reduced because they are not identifiable.
Public self awareness invloves the individual being anonymous to others
Private self awareness invloves a loss of personal identity
A reduction in private self awareness means the individual behaves out of character and takes their cues for how to behave from the crowd. This results in the individual no longer making rational desisions and becoming truly deindividuated therefore aggression is more likely to occur.
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