Bandura, Ross and Ross (4)
The main findings were:
1. The children in the aggressive model condition made more aggressive responses than the children in the non-aggressive model condition.
2. Boys made more aggressive responses than girls.
3. The boys in the aggressive model conditions showed more aggressive responses if the model was male than if the model was female.
4. The girls in the aggressive model conditions also showed more physical aggressive responses if the model was male but more verbal aggressive responses if the model was female.
Responses to aggressive female: "That's not the way for a lady to behave" or "She was punching and fighting but no swearing". Responses to aggressive male: "Al's a good sucker, he beat up Bobo. I want to sock like Al" or "Punch your nose, he's a good fighter like Daddy".