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Topic 2: New media, globalization and popular culture:

Defining the new media:

The term new media refers to 2 trends that have occurred over the past 30 years:

1. The evolution of existing media delivery systems ­ a decade ago most people
received TV pictures through aerials and analogue-signal TV…

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The internet epitomizes the interactive media because it lets users select the stories
that they want to watch, in the order that they want to watch them.

Jenkins argues that interactivity has been brought about by convergence. The media
audiences today will go almost anywhere in search of the kinds…

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compared with that of previous generations; they use the internet for social networking
and entertainment.

However, he points out that we must be careful not to exaggerate these generational
differences. An Ofcom survey indicates that patters of media consumption are
changing. The 16-24 year group spend more time online compared…

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In 2004, less than 3/100 Africans used the internet, compared with an average of ½
inhabitants of the G8 countries. The G8 countries have almost 50% of the world's total
internet users. On the whole, the USA and Western Europe generate most of the
content of the worldwide web. This…

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to lower prices and puts consumers in control as they can compare prices from a huge
range of products and services.

Revitalizing democracy:

It is argued that new media technologies offer opportunities for people to acquire the
education and information required to play an active role in democratic societies and…

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Cultural pessimists criticize the idea that new media are increasing the potential for
ordinary people to participate more fully in the democratic process and cultural life.

Jenkins notes that new media developed as a result of investment by the big media
corporations. He argues that the cross-media ownership that began…

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In conclusion, as the media corporations successfully colonized most of the net with their
news, entertainment, business and sport sites, minority political views and civic discourse
were shifted to the margins.

Decline in quality of popular culture:

Cultural pessimists argue that increased choice of media delivery systems, particularly
the digitalization…

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Postmodernist sociologists have argued that the rapid expansion in media technologies
in the last decade has led to postmodern societies becoming `media saturated'.

As a result, the media, and the popular culture that they generate, now shape our
identities and lifestyles much more than traditional influences such as family, community,…

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Entertainment ­ it has become globalized via satellite television, global marketing
and advertising, and the internet.

Possible consequences of globalization:

Supporters of globalization, as postmodernists, suggest that it brings about more choice
with regard to identities and lifestyles. They see the global media as a positive influence
in that they…




Thanks for this!



very helpful :)



thank you :)

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