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MASS MEDIA | SCLY3 | SOCIOLOGISTS AND CLIAMS

SOCIOLOGIST CLAIM/STUDY
Topic One: Ownership and Control
Bagdikian `Lords of the Global Village - 86% of national papers controlled by just 4
companies e.g. Daily Mail and General Trust/News international.
Morely Called the `preferred ideology' that the ideology mass producers prefer
audiences…

Page 2

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MASS MEDIA | SCLY3 | SOCIOLOGISTS AND CLIAMS
Cottle White audiences secure identity in contrast of culture.
Abercrombie Eastenders ­ Ems appears as routine characters adopting lifestyle.
Tebbel Promoted size 16 models | audiences liked | advertisers withdrew ­ `unhealthy'.
McRobbie Post-Modern society ­ more flexibility.
Gauntlett Growing expectation women…

Page 3

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MASS MEDIA | SCLY3 | SOCIOLOGISTS AND CLIAMS
McNair Top down control replaced with `cultural chaos' | More diversity | Balance of power shifted |
undermined influence of media owners.
Philo Agenda setting tells us what not to think about however ­ Cit. J shapes trad. news agendas
| Online…

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