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Topic 2 - Globalisation

Globalisation is the growing interdependence of societies on each other with the global
spread of the same culture, consumer and economic interests.

Postmodernists Cohen and Kennedy 2000 suggested there are 8 points which
contributed to globalisation;
1. Global communication
2. Global economics/trade
3. Cultural interaction

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Kennedy suggests cultural pessimists underestimate the strength of local cultures as
people don't generally abandon cultural traditions because the listen to Madonna or
watch Disney films, rather they appreciate global culture and mix it with local culture.

Marxism - drawbacks of global media
Owners of media have too much power…


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