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Useful glossary for the Research (and other) section(s)

A piece of communication: advert, newspaper, Poster etc.

Process model
Way of analysing communication in terms of a sender attempting to achieve a
purpose: having some effect on the receiver



Putting the message in a form so it…

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Every sentence, image, colour and so on is chosen from a number of choices.
The set of choices is called a paradigm eg, pictures of pop stars, colours

How the choices are grouped together to create a meaning.

Preferred reading
This term links the semiotic and process schools.…

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