Pages in this set

Page 1

Preview of page 1
Useful glossary for the Research (and other) section(s)

Text
A piece of communication: advert, newspaper, Poster etc.

Process model
Way of analysing communication in terms of a sender attempting to achieve a
purpose: having some effect on the receiver

Sender

Receiver

Encoding
Putting the message in a form so it…

Page 2

Preview of page 2

Paradigm
Every sentence, image, colour and so on is chosen from a number of choices.
The set of choices is called a paradigm eg, pictures of pop stars, colours

Syntagm
How the choices are grouped together to create a meaning.

Preferred reading
This term links the semiotic and process schools.…

Page 3

Preview of page 3



Comments

No comments have yet been made

Similar Communication and Culture resources:

See all Communication and Culture resources »