First 283 words of the document:
Useful glossary for the Research (and other) section(s)
A piece of communication: advert, newspaper, Poster etc.
Way of analysing communication in terms of a sender attempting to achieve a
purpose: having some effect on the receiver
Putting the message in a form so it can be sent e.g. a thought into NVC, the
need to advertise something into a leaflet
How the audience makes sense of or perceives the message depends on
their perceptual set
Barrier (mechanical, semantic, organisational, social/psychological)
These get in the way of effective communication> They can be physical (noise),
semantic (about meaning speaking in a different language) or
social/psychological personality or perception issues that may interfere or
caused by poor communication within an organisation.
Way of looking at communication through looking at how texts create meaning
Communication takes place through signs: words, symbols, pictures and so on.
Signs are made up of two parts: the signifier what is actually shown and the
signified: what it means to people. The creation of meaning is called
Levels of signification:
What is actually represented eg, a picture of a dog. Everyone would agree on
Individual interpretations of a sign, based on our perception, socialisation and so
The values and attitudes represented by the sign eg, pictures of the family
what do they say about how families ought to be?
Other pages in this set
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Every sentence, image, colour and so on is chosen from a number of choices.
The set of choices is called a paradigm eg, pictures of pop stars, colours
How the choices are grouped together to create a meaning.
This term links the semiotic and process schools.…read more