Communication and Culture- The mass media
- Created by: Ember Cooke
- Created on: 13-05-13 20:35
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- The Mass Media
- Marxist View
- Mass media oppresses
- Teaches dominant ideology that supports powerful position of elite- the family (soaps), the nation (the news), the team (sport/music, Class Identity (adverts, goods = status)
- Distracts the masses away from thinking about the oppressive system (CHOMSKY BREAD AND CIRCUS)
- Binds the masses together- celebrity culture (Big Brother)
- Teaches negative attitudes to outsiders- Althusser's ISA's, Gramsci.
- FEMINISM: As Marxism but elite happens to be men.
- Post Modernity View
- Mass Media is vast
- Mass Media is diverse- alternative cultures/ value systems NCT
- Audiences are active- uses and gratifications (YouTube)
- Think about the impact of new communication technology, especially the internet.
- The global village is the term used by Marshall McCluhan to describe the ability to be connected to anyone anywhere on the planet- we share cultures.
- Mass Media defines our world- style over substance (Boosh/fashion primark)
- Mass Media is vast
- Marxist View
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