Key concepts

Communication: the transmission or imparting of messages. 

Culture: the ideas, customs, and social behaviour of a particular people or society.

Context: the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood.

Value: the regard that something is held to deserve; the importance, worth, or usefulness of something.

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Key concepts

Code: meaning systems consisting of signs. Signs are anything that have the potential to generate meaning.




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