Communication: the transmission or imparting of messages.
Culture: the ideas, customs, and social behaviour of a particular people or society.
Context: the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood.
Value: the regard that something is held to deserve; the importance, worth, or usefulness of something.
Code: meaning systems consisting of signs. Signs are anything that have the potential to generate meaning.