he signifier is the physical form that the sign takes (e.g. a written or spoken word, an image, a sound etc.)
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signified
signified is ‘the mental concept triggered by the signifier’ In other words, the signified is what the signifier makes you think of.
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Iconic
icons are signs that ‘communicate their signified through resemblance; in other words, by looking like their signified
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Indexical
indexes are signs where there is a direct or natural association between the signifier and the signified. Smoke, for example, is indexical of fire
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Symbolic
symbols are signs where the relationship between signifier and signified is agreed through convention
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Motivation
According to Bennett and Slater (2008: 325), ‘motivation is a term used in semiotics to refer to the relationship between the physical form of a sign and the thing or idea it represents.’
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Other cards in this set
Card 2
Front
signified is ‘the mental concept triggered by the signifier’ In other words, the signified is what the signifier makes you think of.
Back
signified
Card 3
Front
icons are signs that ‘communicate their signified through resemblance; in other words, by looking like their signified
Back
Card 4
Front
indexes are signs where there is a direct or natural association between the signifier and the signified. Smoke, for example, is indexical of fire
Back
Card 5
Front
symbols are signs where the relationship between signifier and signified is agreed through convention
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