Comms and culture- key terms

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Communication involving words and language
Verbal communication
1 of 20
A system composed of signs
Code
2 of 20
Those who have great knowledge about a culture's literature, art, music etc. are said to have this
Cultural capital
3 of 20
Someone who regulates the amount and variety of information offered to a given channel
Gatekeeper
4 of 20
All communication that uses no words or language
Nonverbal communication
5 of 20
The nonverbal elements that contribute to speech, e.g. 'hmm,' 'eek!', 'ah!', 'um'
Paralanguage
6 of 20
The reading the maker of the text wants other people to have
Preferred reading
7 of 20
When a reader doesn't take in the text as the producer intended, e.g. thinking that Frosties is a TV cartoon rather than a cereal, since a cartoon-like advert was shown on TV
Aberrant decoding
8 of 20
Refers to the combination of sign choices, e.g. how a model is put next to a car in a poster
Syntagm
9 of 20
The way in which readers are directed towards correct meanings rather than incorrect messages, e.g. on a poster advertising a toothbrush, the name of it may be highlighted to emphasise that it's the toothbrush being promoted, rather than toothpast
Anchorage
10 of 20
Gestures typically used unconsciously that we seek to control, e.g. scratching your head, chewing on a pencil
Adapters
11 of 20
The term used for body movements such as facial expressions, posture, gestures, orientation etc.
Kinesics
12 of 20
The communication barrier involved when someone's attitudes prevents the correct reading from being made
Psychological barrier
13 of 20
Refers to a choice of items from a set, e.g. putting a cat on the cover of a book, rather than a dinosaur or zombie
Paradigm
14 of 20
Going to the cinema, hunting, brewing tea and writing a novel are examples of this
Cultural practices
15 of 20
In Goffman's ideas on self-presentation, this aspect is to do with the different ways we wear our masks, or personae
Performance
16 of 20
Signs that resemble what they signify
Icons
17 of 20
The physical means in which messages are transmitted, e.g. sound waves
Channel
18 of 20
Gestures which work alongside the speaker's words, e.g. throwing your arms out when saying "Everyone!"
Illustrators
19 of 20
The term for physical contact, including hitting, rubbing, poking, pushing etc.
Haptics
20 of 20

Other cards in this set

Card 2

Front

Code

Back

A system composed of signs

Card 3

Front

Cultural capital

Back

Preview of the back of card 3

Card 4

Front

Gatekeeper

Back

Preview of the back of card 4

Card 5

Front

Nonverbal communication

Back

Preview of the back of card 5
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