Social Influence - AQA A PSYA2

Includes all topics on the specification for Social Influence for the AQA A Psychology exam board. Can probably be used for other exam boards but I'd check your spec first. 

  • Conformity (majority influence) - why people conform, Asch etc 
  • Types of conformity 
  • Obedience - why people obey, Milgram etc
  • Independant behaviour - locus of control, resisting obedience and conformity 
  • research into social change and minority influence. 
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  • Created by: Sophie
  • Created on: 10-04-14 10:55
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Page 1

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Minority Influence 11/01/2014 15:34




Social influence - describes how the behaviour of one person affects
the behaviour of another.
Majority influence ­ when the behaviour of a large number of people
affects the behaviour of a smaller group of people, resulting in
conformity.
Kelman identified three types of conformity
Compliance…

Page 2

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Minority Influence 11/01/2014 15:34




AIM
to see if participants would conform to majority influence when
it was clear the majority was wrong.

PROCEDURE
123 male American undergraduates tested.
Series of lines shown to participants who were asked which line
out of the three matched the `standard line'.
All but one…

Page 3

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Minority Influence 11/01/2014 15:34




Ethics ­ Deception ­ the participant didn't know the real
purpose of the experiment or that the other participants were
confederates.
o Lack of informed consent ­ didn't have this right at the
start of the study as they didn't know the real purpose.
Real world…

Page 4

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Minority Influence 11/01/2014 15:34





Normative Social Influence (NSI)
Reason why conform is because we want to be liked and
accepted by a group and in order to achieve this we agree with
other's views.
Doesn't always indicate true agreement as person is most likely
just complying (e.g. Asch's study ­…

Page 5

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Minority Influence 11/01/2014 15:34




Obedience ­ a form of social influence where someone acts in
response to a direct order from an authority figure.

MILGRAM
Aim
To test whether ordinary people will obey a legitimate authority
figure even when required to harm an innocent person.
Procedure
40 male participants ­…

Page 6

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Minority Influence 11/01/2014 15:34




Presence of allies ­ 3 participants (two confederates) shared the
task of teacher. 1 read the list of words, the other told the learner
whether he was wrong or right and the real participant delivered the
shocks. When confederates refused to continue, nearly all
participants stopped.…

Page 7

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Minority Influence 11/01/2014 15:34




Gradual commitment ­ Mlgram. Small changes, only 15V
difference between each shock means we might not realise the
change. Also once the participant was obeying the researcher it
is hard to back out and start to disobey, known as the `foot in
the door' technique.
Agentic…

Page 8

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Minority Influence 11/01/2014 15:34




Independent Behaviour ­ behaving in a way that shows freedom
from any control or influence of other group members.

Resisting Pressures to Conform
The role of allies ­ E.g. Ash's study. Gives you more confidence
in your own opinion if they give the same answer. Even…

Page 9

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Minority Influence 11/01/2014 15:34




Twenge et al's meta analysis found that young Americans are
becoming more external, meaning they are more likely to
conform and obey.
Twenge et al suggests the increase of social changes
corresponds with the increase of externality as young people
see many aspects of their lives…

Page 10

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Minority Influence 11/01/2014 15:34




Moscovici et al
Aim ­ to see whether a consistent minority of participants
could influence a majority to give an incorrect answer in a
colour perception test.
Procedure ­ 32 groups of 6 women, 2 from each group were
confederates. Group was shown 36 blue coloured…

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