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MEMORY



Memory ­ the process by which we retain information about events that have happened in
the past

Sensory memory
Shortterm memory
Longterm memory

Capacity = how much info can be stored in memory
Duration = how long the info can be held in the memory
Encoding = the way…

Page 2

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MEMORY



that there is no upper limit.

CAPACITY Bahrick (1975)
The findings: 60% accuracy in remembering names of class mates after 47 years when given
name cards to match and 20% accuracy in remembering names of class mates after 47
years when given no name cards
Conclusion: The LTM has…

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