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That we form relationships and friendships to seek rewards or reinforcement from
Relationships provide rewards ­ approval, sex, status, love, money, respect, agreement.
And satisfy our social needs ­ self-esteem, affiliation, dependency, influence.
In terms of operant conditioning, a relationship is positively reinforced.
Byrne and Clore (1970) created the reinforcement-affect theory suggests that both
operant and classical conditioning play a major part in relationships. They stated that we
learn to associate people with positive or enjoyable situations, even if they do not
directly reward us.…read more

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Thibaut and Kelley (1959) suggested that people try to maximize
rewards ­ attention, self-esteem, happiness ­ from a relationship and
minimize costs ­ time, effort, emotional support.
The rewards must never outweigh the costs, and we should end up
in profit.
We strive to get more, and pay less. However, this may result in an
unequal relationship.…read more

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Walster (1978) - People in relationships expect it to be equal and fair.
They want to receive rewards from relationships that are in balance with
the rewards they provide.
If the relationship is unequal or unfair then it produces discomfort and
distress in both partners regardless.
The disadvantaged person may try to make things more fair if it seems
possible.…read more

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Who created the reinforcement-affect theory?
Byrne and Clore
Thibaut and Kelley
Hatfield et al
Which theory wants the rewards to not be outweighed by the costs to
end up in profit?
Equity Theory
Social Exchange Theory…read more

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"the tendency to form a relationship with someone who is of a similar
attractiveness to oneself"
Murstein (1972) studied 99 couples who were dating and compared them
to randomly paired couples. He found that the dating couples were rated
similar in attractiveness.
Silverman (1971) supported this by rating dating couples in bars.
McKillip and Riedel (1993) found that pairs of friends were also fairly
closely matched in levels of physical attractiveness.…read more

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