- What to consider when identifying a target audience!
- Select an age range e.g.25-32 or Children, teenagers, adults etc.
- Females and/or males
- e.g. 'fans of...', 'people who enjoy...' or 'people are are interested in...' etc.
- Consider education,ethnicity, religion, cultural practice and sexuality.
- e.g 'educated', 'Christians' or 'homosexuals' etc.
- Viewing Habbits
- e.g. 'regular readers/viewers of...'
- The size/type of the audience
- is is a large (mass) audience or a small (niche) audience? is it a mainstream audience or an alternative audience?
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