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Case Study Unilever
Name/date text printed or released: Unilever Sunlight project, 2014

Purpose of text (inform/entertain etc.) and genre: Inform

What is being represented? Youth

Audience
Targeting: I would say that the primary target audience for the text would be teenagers of
both genders. This is because it gives a…

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Representation
Stereotyping: A number of stereotypes are represented in the text in order to help the
audience to quickly identify with the teenagers so that they can focus on the message
being carried. Firstly, Grace Jones is a stereotypical English girl. She speaks with RP,
which is considered the norm…

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Sound

Cinematography

Miseenscene

Editing

Lighting



Narratives

Todorov's theory:

Propp's theory:

Strauss' Binary oppositions:














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