Urban rebranding: Blackpool
- Created by: Alice Derbyshire
- Created on: 05-05-14 15:43
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- Urban Rebranding: Blackpool
- Why did Blackpool need rebranding?
- 'Tacky' image
- One of worst crime hotspots in UK
- Most deprived seaside town in England
- Falling visitor numbers
- Bad reputation
- Decline of Blackpool
- Cheaper package holidays abroad
- Poor weather at Blackpool
- Illuminations - tacky and less impressive
- Old fashioned and unfashionable image
- Competition from other seaside resorts
- Little investment or things to do
- Families scared off by crime, hen and stag nights
- Growth of Blackpool
- Physical
- Long sandy beaches
- Drier at coast than rest of Lancashire
- Safe sea because the waves are constructive
- Human
- Industrial revolution - people wanted to escape mill towns; Bury, Blackburn, Burnley and Bolton
- Good rail links
- Introduction of paid holidays
- Visitor attractions
- Physical
- Players involved
- McDonald Property rentals - build new houses and apartments to encourage homeowners and investors
- Blackpool County Council - Brings in money to invest and gave planning permission
- Capitalist capital and Blackstone - invested in rebranding
- Merlin Entertainment Group - Blackpool Tower, Madame Tussades etc
- Worldwide lighting design - Built Son et Lumiere on Birley Street
- What has been done?
- New promenade including Comedy Pavement
- Regeneration by light on Birley Street
- 'Las Vegas Style' wedding chapel
- New tourist information centre
- Redevelopment of tourist attractions - trams, tower etc
- Redevelopment of Hounds Hill shopping centre
- Why did Blackpool need rebranding?
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