Urban rebranding: Blackpool

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  • Urban Rebranding: Blackpool
    • Why did Blackpool need rebranding?
      • 'Tacky' image
      • One of worst crime hotspots in UK
      • Most deprived seaside town in England
      • Falling visitor numbers
      • Bad reputation
    • Decline of Blackpool
      • Cheaper package holidays abroad
      • Poor weather at Blackpool
      • Illuminations - tacky and less impressive
      • Old fashioned and unfashionable image
      • Competition from other seaside resorts
      • Little investment or things to do
      • Families scared off by crime, hen and stag nights
    • Growth of Blackpool
      • Physical
        • Long sandy beaches
        • Drier at coast than rest of Lancashire
        • Safe sea because the waves are constructive
      • Human
        • Industrial revolution - people wanted to escape mill towns; Bury, Blackburn, Burnley and Bolton
        • Good rail links
        • Introduction of paid holidays
        • Visitor attractions
    • Players involved
      • McDonald Property rentals - build new houses and apartments to encourage homeowners and investors
      • Blackpool County Council - Brings in money to invest and gave planning permission
      • Capitalist capital and Blackstone - invested in rebranding
      • Merlin Entertainment Group - Blackpool Tower, Madame Tussades etc
      • Worldwide lighting design - Built Son et Lumiere on Birley Street
    • What has been done?
      • New promenade including Comedy Pavement
      • Regeneration by light on Birley Street
      • 'Las Vegas Style' wedding chapel
      • New tourist information centre
      • Redevelopment of tourist attractions - trams, tower etc
      • Redevelopment of Hounds Hill shopping centre




Not enough reasons why Blackpool needs rebranding. No improvements have been mentioned and things that have been done have been left out

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