Urban rebranding: Blackpool

HideShow resource information
View mindmap
  • Urban Rebranding: Blackpool
    • Why did Blackpool need rebranding?
      • 'Tacky' image
      • One of worst crime hotspots in UK
      • Most deprived seaside town in England
      • Falling visitor numbers
      • Bad reputation
    • Decline of Blackpool
      • Cheaper package holidays abroad
      • Poor weather at Blackpool
      • Illuminations - tacky and less impressive
      • Old fashioned and unfashionable image
      • Competition from other seaside resorts
      • Little investment or things to do
      • Families scared off by crime, hen and stag nights
    • Growth of Blackpool
      • Physical
        • Long sandy beaches
        • Drier at coast than rest of Lancashire
        • Safe sea because the waves are constructive
      • Human
        • Industrial revolution - people wanted to escape mill towns; Bury, Blackburn, Burnley and Bolton
        • Good rail links
        • Introduction of paid holidays
        • Visitor attractions
    • Players involved
      • McDonald Property rentals - build new houses and apartments to encourage homeowners and investors
      • Blackpool County Council - Brings in money to invest and gave planning permission
      • Capitalist capital and Blackstone - invested in rebranding
      • Merlin Entertainment Group - Blackpool Tower, Madame Tussades etc
      • Worldwide lighting design - Built Son et Lumiere on Birley Street
    • What has been done?
      • New promenade including Comedy Pavement
      • Regeneration by light on Birley Street
      • 'Las Vegas Style' wedding chapel
      • New tourist information centre
      • Redevelopment of tourist attractions - trams, tower etc
      • Redevelopment of Hounds Hill shopping centre

Comments

mvine

Not enough reasons why Blackpool needs rebranding. No improvements have been mentioned and things that have been done have been left out

Similar Geography resources:

See all Geography resources »See all Case studies resources »