Pluralist view on media
- Created by: ecotts
- Created on: 30-12-17 12:10
View mindmap
- Pluralist View on the Media
- Intro
- Pluralists see power as widely distributed in democratic societies. ?
- they believe that no one group is dominant and that all groups have a say
- The Pluralist Approach
- Role of owners
- Media companies compete against each other meaning diversity is need to attract interest
- No direct control
- Whale
- They have other commitments that occupy them so they don't have time to think of detail of media content
- Whale
- Media Content (messages)
- The content is based on what the audience want/ see as important
- As everything is profit driven and the audience is their main source
- Not the owners
- The content is based on what the audience want/ see as important
- Role of the media managers/ journalist
- They have high levels of independene and free from direct control as long as they attract the audience
- They don't tend to be biased as they have to attract a variety of audiences
- View of audience
- the readers, viewers, listeners are the real power holders
- They can make choices that suits them meaning they can accept or reject the media content
- Criticism
- Powerless groups do not always have the resources (money) to set up media companies
- Therefore they can communicate their ideologies
- The audience then don't have divert of media
- Curran
- Media owners have undermined newspapers independence as they subtly choose editors they now will be a reliable source
- Powerless groups do not always have the resources (money) to set up media companies
- Role of owners
- Intro
Comments
No comments have yet been made