Theories on media diversity
- Created by: jesskeayy
- Created on: 30-04-17 17:41
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- Theories on media diversity
- MARXISM
- We do not have diversity in the media
- The capitalist ruling class own and control media content, the media therefore only transmits ruling class ideology
- Capitalists use media to promote their products to make a profit and to maintain cultural hegemony
- We get one view point and that is only from a capitalist view point
- CRITICISMS
- PLURALISTS argue that the media does not try to disguise oppression. Media reflects the concerns and interests of group in society
- NEO MARXISTS argue that there are some ideas present in the media that challenge capitalist views
- NEO MARXISM
- We do not have diversity in the media
- The media is shaped by ruling class culture, this is only because these are the dominant values in society
- Media owners may put pressure on journalists to present cultural hegemony in their reporting
- Journalists rarely get the chance to put their own views forward that clash with ruling class ideology
- GUMG
- Media does support the capitalist system, by this is a by-product of social backgrounds of the journalists
- White, middle-class males that went to private schools
- These journalists are constrained by economic pressures, agenda setting and a need to support the interests of the media owners
- Media does support the capitalist system, by this is a by-product of social backgrounds of the journalists
- CRITICISMS
- PLURALISTS argue that the in UK, the media is not manipulated, as we see lots of negative stories
- PLURALISTS
- We have diversity in our media
- Our media is diverse and all points of view in our democratic society are catered for
- Just because some stories have more coverage, it does not mean that they have been manipulated
- The media merely mirrors what the audience wants to see and sees as important
- Media operates in the interests of the public opinion, they follow it rather than shape it
- The professionalism and integrity of journalists and media workers means that there is a strong tradition of investigative journalism
- CRITICISMS
- MARXIST what about the influence of media proprietors?
- Lack of voices in the media CULTURAL HEGEMONY
- Churnalism- DAVIES
- What about the drive to make profits and advertising revenue?
- MARXIST what about the influence of media proprietors?
- MARXISM
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