Pluralists

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  • Created by: LDOakes
  • Created on: 14-06-22 08:57
Do pluralists believe there is ideological domination in the media?
No. They believe there are numerous factors which prevent this from happening.
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Give three main reasons pluralists site when arguing why the media cannot be dominated by a single ideology
-Regulated by the government
-Consumer choice controls content
-Owner by different organisations
2 of 5
How does diversity prevent ideological domination?
There is such a wide range of broadcasting platforms and mass media products that no one dominant ideology can control them all. There are too many different pressures influencing media production for this to happen.
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Why would profit prevent ideological domination?
Owners simply follow what the audience to maximise profit - they don't follow ruling class ideology instead.
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How do pluralists view journalists?
Journalists are independent and not manipulated by their owners.
5 of 5

Other cards in this set

Card 2

Front

Give three main reasons pluralists site when arguing why the media cannot be dominated by a single ideology

Back

-Regulated by the government
-Consumer choice controls content
-Owner by different organisations

Card 3

Front

How does diversity prevent ideological domination?

Back

Preview of the front of card 3

Card 4

Front

Why would profit prevent ideological domination?

Back

Preview of the front of card 4

Card 5

Front

How do pluralists view journalists?

Back

Preview of the front of card 5

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