Mass Media mind map (pluralist)

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  • Mass Media
    • Pluralists
      • Agency of socialisation
        • Communicates shared norms and values
        • performs complementory functions to family and education
      • society has become more diverse
      • no single group in society has monopoly power or control
        • mass media is competitive and diverse
          • no single group controls it
      • wide range of views can be expressed
      • Market mechanism
        • ensures the audience control what is published
      • Access and interactive audience
      • Laws and legeslation
        • Require media to be balanced and fair
    • Marxists
      • Hegemonic
      • Traditional

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