Theories on media diversity
- Created by: jesskeayy
- Created on: 08-05-17 21:27
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- Theories on media diversity
- MARXISM
- Ownership and control of the media is bad for us, as it is controlled by ruling class ideology
- Media transmits ruling class ideas and no other view points
- Capitalists use media to promote their products to make profit and MAINTAIN CULTURAL HEGEMONY
- CRITICISMS
- PLURALISTS
- Media does not disguise oppression or act to present a distorted view of reality
- Media reflects concerns and interests of all major groups in socety
- NEO-MARXISTS
- Argue that some ideas present in the media that challenge the dominant ideology
- PLURALISTS
- Ownership and control of the media is bad for us, as it is controlled by ruling class ideology
- NEO- MARXISTS
- Ownership and control of the media is bad for us. Media shape their output with ruling class culture
- Only because these values are dominant in our society
- Owners of the media put pressure onto journalists to present CULTURAL HEGEMONY in their reports
- Journalists can sometimes escape this control and present anti-establishment stories
- We mostly only have access to one view-point
- CRITICISMS
- PLURALISTS
- Argue that in the UK the media is not manipulated, we see lots of negative stories
- In cultures where the media is manipulated e.g. North Korea, we only see positive stories
- PLURALISTS
- GUMG
- Journalists only produce stories that support the system, as a by-product of their social backgrounds
- White, middle class males from private school.
- Constrained by economic pressures, agenda setting and the need to support the interests of media owners
- Journalists only produce stories that support the system, as a by-product of their social backgrounds
- Ownership and control of the media is bad for us. Media shape their output with ruling class culture
- PLURALISTS
- Ownership and control of the media is good for us.
- Media is diverse and all view points are well catered for
- If stories are over reported, it is only because this is what the audience wants to see
- Public Services Broadcasting has significant market share, e.g. Channel 4 and BBC
- CRITICISMS
- MARXIST
- Influence of media proprietors i.e. Rupert Murdock
- CULTURAL HEGEMONY
- Churnalism
- MARXIST
- Ownership and control of the media is good for us.
- MARXISM
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