MARXISM
- Created by: hannahslater
- Created on: 21-04-15 12:51
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- Marxism
- Traditional Marxism
- Media presents whats important and relevant to the ruling class.
- Poor are ignored by the media because they don't have the money to buy what capitalism sells.
- Herbert Marcuse: media promotes cosumerism and gives people 'false needs'.
- Poor are ignored by the media because they don't have the money to buy what capitalism sells.
- Media presents whats important and relevant to the ruling class.
- Neo - Marxist
- Ruling class indirectly control the media.
- Ruling class control ideas, values and attitudes.
- Ruling class have dominance in society - hegemony.
- Ideas and values of the ruling class are spread by the mass media - presented to be natural/obvious/common sense
- Editors are mostly from white, middle class backgrounds - select content which reflects their own values.
- People who work in the media are trained to present a certain view of the world.
- Alternative views are allowed - to make it seem fair - often made to look silly or immature.
- People who work in the media are trained to present a certain view of the world.
- Editors are mostly from white, middle class backgrounds - select content which reflects their own values.
- Ideas and values of the ruling class are spread by the mass media - presented to be natural/obvious/common sense
- Ruling class have dominance in society - hegemony.
- Ruling class control ideas, values and attitudes.
- Ruling class indirectly control the media.
- Criticisms
- Media doesn't all reflect the opinions of the dominate class.
- Pluralists - media audiences aren't stupid - don't believe everything they see on tv.
- Pluralists - media audiences aren't stupid - don't believe everything they see on tv.
- Media doesn't all reflect the opinions of the dominate class.
- Traditional Marxism
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