MARXISM

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  • Marxism
    • Traditional Marxism
      • Media presents whats important and relevant to the ruling class.
        • Poor are ignored by the media because they don't have the money to buy what capitalism sells.
          • Herbert Marcuse: media promotes cosumerism and gives people 'false needs'.
    • Neo - Marxist
      • Ruling class indirectly control the media.
        • Ruling class control ideas, values and attitudes.
          • Ruling class have dominance in society - hegemony.
            • Ideas and values of the ruling class are spread by the mass media - presented to be natural/obvious/common sense
              • Editors are mostly from white, middle class backgrounds - select content which reflects their own values.
                • People who work in the media are trained to present a certain view of the world.
                  • Alternative views are allowed - to make it seem fair - often made to look silly or immature.
    • Criticisms
      • Media doesn't all reflect the opinions of the dominate class.
        • Pluralists - media audiences aren't stupid - don't believe everything they see on tv.
      • Pluralists - media audiences aren't stupid - don't believe everything they see on tv.

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