Marxist View of Global and Digital Communiction
- Created by: justineg
- Created on: 18-02-20 12:35
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- Marxist View of Global and Digital Communication
- Power and Control
- Digital Media owned by Bourgeiosie
- Media = biased/selective
- Remove anything discriminatory against Bourgeiosie
- Target each other = aid fragmentation
- Remove anything discriminatory against Bourgeiosie
- Cornford and Robins
- Believe we have a choice (e.g. TV channels)
- 90% what we read/watch/listen owned by small group
- Believe we have a choice (e.g. TV channels)
- Hegemony (Bourgeiosie = Gatekeepers)
- Control media output (e.g. trends, selective reporting)
- Jock Young - Bulimic Society
- Control media output (e.g. trends, selective reporting)
- Castells
- 'Network' - Interconnected bulges where economic, social and political areas interact
- E.g. Buying products from different countries (Global Culture)
- Networks transformed capitalist society - informational capitalism (buy and sell info)
- Power rest in networks
- 'Network' - Interconnected bulges where economic, social and political areas interact
- Ideological Control
- MOP = info
- DM leads to false consciousness
- Media controls thoughts
- Pop-ups/ads/cookies
- Fake news
- Folk Devils
- Media Convergence
- More ways to sell things = increase profit
- Media shapes thoughts
- Accept capitalism - inequalities not questioned
- Hall et al - Mugging
- Media singled out black men - folk devils
- Shift attention away from capitalism and other problems
- Example: Focus on terrorism to divert attention from recession
- Profit-Making Business
- DC mediated by private companies
- Few laws governing moral responsibilities - lack of control
- E.g. No more 9pm Watershed
- Few laws governing moral responsibilities - lack of control
- Garside - Spend more time online than sleep
- DC mediated by private companies
- Surveillance + Monitoring
- Breadcrumbs - Private companies gather info on people's uses of social media
- Cornford and Robins
- DC = way of capitalism controlling us more subtly through social media
- Challenges privacy/liberty
- Bigger platform to promote products, make profit, ideologically control masses
- DC = way of capitalism controlling us more subtly through social media
- Evaluation
- Ignores the digital divide
- May be aware of exploitation
- Inequalities can still be questioned through social media
- E.g. protest groups/pages
- Although capitalism can divert our attention, it's only temporary
- Ignores the digital divide
- Power and Control
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