Ownership and Control - Topic 1

Coloured notes about ownership and control of the media (topic 1) 

Key points are underlined

HideShow resource information
Preview of Ownership and Control - Topic 1

First 151 words of the document:

Ownership and Control
Transnational Corporations
A large business with operations and outlets in a range of countries
Cross-Media Ownership
When a company owns several ranges of media forms
Such as TV and newspapers
Media Conglomerate
Organisation that owns large numbers of companies in various mass media
Such as television, radio, publishing and film
Vertical Integration
When a media company controls every stage of media production
E.g. it makes and broadcasts TV programmes
Integration of different media forms
Market Mechanism
A pluralist argument
Media content is determined by audiences through supply and demand
Old Media
Analogue media
Such as cinema, TV and print
New Media
Digital media
Such as Internet, PC's and digital TV

Other pages in this set

Page 2

Preview of page 2

Here's a taster:

Ideological State Apparatus
A collection of institutions that transmit ideology that supports the existing social
Making the system seem just and fair
The ideological control that ruling-class elite have over the masses
False Class Consciousness
The illusion instilled into the working class that the capitalist system is fair for everyone in
Media companies have become more and more transnational and diverse
- They have become conglomerates and branched into areas of economic activity
Marxists…read more

Page 3

Preview of page 3

Here's a taster:

Synergy refers to two complementary processes:
- The way in which media products that were once products that were once separate can be
- The ownership of the different companies responsible for all these products is increasingly in
the hands of one giant corporation
Key Point
Recent trends in media ownership and control suggest that the number of companies
controlling global mass media has significantly shrunk in recent years
Bagdikan (2004)
Notes that in 1983,…read more

Page 4

Preview of page 4

Here's a taster:

News Corp, for example, owns newspapers, magazines, publishers, TV channels and film
studies in several countries
Some media companies have focused on increasing economic control over all aspects of the
production process in order to maximize profits
- E.g.…read more

Page 5

Preview of page 5

Here's a taster:

Pluralists argue that owners, editors and journalists are trustworthy managers and protectors
of this process
Pluralists argue that media audiences are the real power holders because they can exercise
the right to buy or not to buy
If they did not like the choices that media owners are making available to them, such
audiences would respond by not buying the product
The media, therefore, supply what the audience wants rather than what the owner decides
If some viewpoints have a greater range of media representing…read more

Page 6

Preview of page 6

Here's a taster:

As a large company, they are able to afford the quality
Criticised for failing to address the narrow background of media professionals
Neo-Marxists argue that media institutions are dominated by those who represent the
interests of the society
- As a result, there is restricted diversity views
Marxists argue that pluralists ignore the role of owner in shaping the content of the media
Diversity and choice may be limited by the power of advertisers
- This may restrict the production of less mainstream…read more

Page 7

Preview of page 7

Here's a taster:

Marxists see trends as strengthening the control of owners and giving them wider range of
power over diverse area
Presents an overly conspiratorial view of role of owners, whose main aim is to provide
audience's demands
Owners' aim to make profit, brings them into conflict with other owners
- This questions idea of owners being united group that seeks to impose singular ideology
Criticised for failing to take into account the role of media professions constructing news
- E.g.…read more

Page 8

Preview of page 8

Here's a taster:

Hall et al.…read more


No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all resources »