New Media, Globalisation and Popular Culture

A few notes on these topics

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New Media, Globalisation and Popular
New Media = Screen based, digital technology that integrates images, text and sound
Old media = Different devices for different media content
- Newspapers
- Books
- Magazines
- Radios
- TV
- MP3 Player
The term new media generally refers to two trends that have occurred over the past 30 years
The evolution of existing media delivery systems
- The way media content is delivered has dramatically changed over the last 30 years
- Most people received television pictures through aerials and there were 5 terrestrial
television channels that could be accessed
- Digital, HD, flat screen TVs with hundreds of channels are now the norm
The emergence of new delivery technologies
- Cheap personal computers and mobile phone technology are relatively novel forms of
- However, the most innovative technology that has appeared in the last 20 years is
probably the Internet
There are several characteristics of new media
It is based on digital technology
Different types of media content are often combined or converged into a single delivery
It is interactive and lets users select the stories that they want to, in the order that they
want to watch them
- Users can also mix and match the information they want
- Users can engage in online discussions or play online games with each other
- They can interact with each other through social networking sites
- Users may produce their own films and music and post it on sites
- User- generated content and information sites, such as Wikipedia and IMDB, are a
popular source of knowledge
It is demand led as consumers are no longer restrained by television schedules
- Live TV can now be paused and watched again later

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Some sociologists have suggest that there now exists a generational divide in terms of how
people use new media
The 16-24 year old age group spent more time online compared with the 25+ age group
This age group also sent more text messages and watches less television
The poor are excluded from the super-information highway because they lack the material
resources to plug into this new media revolution
I.e.…read more

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It allows like-minded people to join together and take action which may lead to social
- Some Neophilacs who are part of the anti-global capitalism movement have used the
Internet to challenge the power of international capitalism
The Cultural Pessimist
Believe that the revolution in new media technology has been exaggerated by Neophilacs
There are a number of strands to their argument
Cornford and Robins
Argue that new media are not so new
The media today is an accommodation between old and new because…read more

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All points of view are represented on the Internet, but it is argued that easy access to
pornography, and homophobic, racist and terrorism-inciting sites is taking free speech too
Key Point
Post-modernists argue that the media, and the popular culture that it generates, shape
out identities and lifestyles today
Much more than traditional influences such as family, community, social class, gender,
nation or ethnicity
Post-modernists also argue that the media has also changed and shaped our…read more

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Suggests that this global media culture is about sameness and that it erases individuality,
specificity and difference
Cohen and Kennedy
Suggest that cultural pessimists under estimate the strength of local cultures
They note that people do not generally abandon their cultural traditions, family, duties,
religious beliefs and national identities because of the media
Rather, they appropriate elements of global culture, and mix and match with elements of
local culture, in much the same way as the citizens of the USA and Britain
Criticisms of Post…read more


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