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New Media, Globalisation and Popular
Culture
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---DEFINING THE NEW MEDIA
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New Media = Screen based, digital technology that integrates images, text and sound
(Convergence)
Old media = Different devices for different media content
- Newspapers
- Books
- Magazines
- Radios
- TV
- MP3 Player
The…

Page 2

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WHO IS USING THE NEW MEDIA?
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Some sociologists have suggest that there now exists a generational divide in terms of how
people use new media
Ofcom

The 16-24 year old age group spent more time online compared with the 25+ age group
This age group also sent more…

Page 3

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because it gives a voice to those who would otherwise go unheard
- It allows like-minded people to join together and take action which may lead to social
change
- Some Neophilacs who are part of the anti-global capitalism movement have used the
Internet to challenge the power of international…

Page 4

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All points of view are represented on the Internet, but it is argued that easy access to
pornography, and homophobic, racist and terrorism-inciting sites is taking free speech too
far

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POST-MODERNISM AND THE MEDIA
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Key Point
Post-modernists argue that the media, and the popular culture that…

Page 5

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Suggests that this global media culture is about sameness and that it erases individuality,
specificity and difference

Cohen and Kennedy
Suggest that cultural pessimists under estimate the strength of local cultures
They note that people do not generally abandon their cultural traditions, family, duties,
religious beliefs and national identities because…

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