Rebranding Strategies

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  • Different Stratagies
    • Attracting Tourists
      • Sport
      • Culture
      • Art
    • Improving Conditions for Residents
      • Better housing
      • Amenities
    • Attracting Investment
      • New shops
      • Commercial Buildings
      • Waterfront Development
    • Regeneration
      • Developing new housing
      • New Technology
      • Art and Cultural Centres
    • Re-imaging
      • Promoting National Parks
      • Food Towns
      • Festivals
      • Rural and Historic Heritage
    • Focusing on one strategy
      • Speeds up the process
        • Catalyst for further change
    • More then one strategy can be linked
      • Creates a Virtuous Cycle
        • First change leads to further Improvement
      • Positive Multiplier effect
    • It can involve Flagship Projects
      • Large scale
      • Radical Change

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