Social psychological exps of attraction of celeb

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  • Attraction of the celebrity - social psychological exps
    • PARASOCIAL RELATIONSHIPS
      • A01
        • Horton and Wohl (1956)
          • Use the term para relations to describe the relationship an individual feels that they have with a celebrity
          • Media means celebs address viewers more directly - individ may respond as they were in front of them
          • No correlation has been found between parasocial relations and any of the following
            • Chronic loneliness
            • Low self-esteem
            • Neuroticism
          • People with well developed social relationships can have strong parasocal relations
            • Have similar qualities to real relationships in that attraction and similarity are seen as important as well as admiration
      • A02
        • Parasoc relations are psychologically real to thoe experiencing them
          • Can have a positive influence of real soc relationships
            • Provide models of social behaviour/opportunities to learn cultural values
        • Perse and Rubin (1989)
          • Found that repeated exposure to celebs in soaps lead to a reduction in uncertainty about real soc relations
            • Therefore the para soc relations may help
        • Derrick et al (2008)
          • Suggested that para soc relations can benefit those with low self esteem
            • Pp's were asked to make a comparison between themselves and their ideal self
              • Condition one
                • They were cognitively primed by thinking about their fave celeb
              • Condition two
                • They were cognitively primed by thinking about close relationship to their ideal self
              • Following condition one, pp's were more likely to see themselves as closer to their ideal self
                • Therefore it seems that for some people para soc relationships can have enhancing effects that mnay be lacking in their real life relationships
    • SOCIAL COMPARISON
      • A01
        • Festinger (1954)
          • Identifies 2 types of social comparison
            • Downward comparison (comparing yourself with someone worse off than yourself)
            • Upward comparison (comparing yourself with someone better off than you)
          • Majority of social comparisons are upward
          • Extent to which an individ is influenced by social comparison depends on
            • Existing self image
            • Self-esteem
            • Age
              • E.g. adolescents are prone to comparisons as it's a time when they are forming own identities
      • A02
        • Chan and Pendergast (2007)
          • Demonatrated that social comparison with a celeb can result in greater materialism
            • They compare the possessions they have with those of media celebrities nand associate material possessions with happiness and success
              • Upward comparisons can encourage materialistic aspirations
                • Problematic as it may prevent people from realising the personal growth and happiness
        • Negative body image and low self esteem can be caused by upward comparison
          • Shorter et al (2008)
            • Asked female students to complete an 'eating attitudes test' in addition they were asked about
              • How they perceived their body
              • How they perceived the body of their fave celebrity
              • The bigger the gap between these 2 the greater the chance of an eating disorder
                • This has serious consequences for young people who try to emutate celebrity bodies
  • Negative body image and low self esteem can be caused by upward comparison
    • Shorter et al (2008)
      • Asked female students to complete an 'eating attitudes test' in addition they were asked about
        • How they perceived their body
        • How they perceived the body of their fave celebrity
        • The bigger the gap between these 2 the greater the chance of an eating disorder
          • This has serious consequences for young people who try to emutate celebrity bodies

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