ELABORATION - LIKELIHOOD MODEL
CENTRAL
- high motivated, high NFC, high quality, high attitude change
PERIPHERAL
- low motivated, low NFC, low quality, low attitude change
- LIN ET AL
- online shopping, students high quality review of product = high N.F.C
-VINDRINE
- smoking campaign, high NFC = facts, low NFC = emotion
/ - 2 routed = individual differences accounted
x - thought not measurable
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