social psychological explanations of attraction of celebrity

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  • Created by: hmarks62
  • Created on: 11-02-15 09:19
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  • Social Psychological explanations of the attraction of celebrity
    • Absorption-Addiction Model
      • Continues and builds upon the assumptions of parasocial relationships
      • McCutcheon (2002): There are three types of celebrity admiration. Most people do not go past level 1, but some people develop extreme and sometimes delusional behaviours to sustain the parasocial relationship
        • (1) Entertainment-social: Attraction because they entertain and provide social interaction and gossip
        • (2)  Intense-Personal: Obsessive, compulsive feelings for the celeb - can lead to a passive parasocial relationship, but you know you don't actually know them
        • (3) Borderline-pathological: Uncontrollable behaviours and fantasies about the celeb, leads to believing there is a real relationship between them
    • Parasocial Relationships
      • Horton & Wohl (1956): A relationship in which an individual is attracted to another, usually a celeb, but the target individual is unaware of the existence of the person who created the relationship
      • Appealing because it makes few demands on the individual - no risk of criticism or rejection like in a real relationship
      • Schiappa et al (2007) Meta analysis: Parasocial relationships are more likely to form if - the celeb is seen as attractive, similar to viewer, or acting in a real or believable way. Age was not found to be a factor
      • Absorption addiction model goes into more detail.
      • PR can boost self esteem. Derrick et al (2008) found those with low self esteem saw their favourite celeb as similar to their ideal selves, those with high say them as similar to actual selves
    • Maltby et al (2005): Evidence of a relationship between attitudes to celebrities and body image among female adolescents. this means a PR with someone of good image may lead to bad body image in females  predisposing them to eating disorders.
    • Attachment Styles  can explain why some people are more  vulnerable to formation of PR.
      • Cole & Leets (1999): Anxious-ambivalent were most likely, and avoidant least likely to enter a PR. Its characterised by a concern that others will not reciprocate a desire for intimacy. They turn to ~TV characters to satisfy their unrealistic  and unmet  relational needs


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