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Conformity to majority influence:

1. Types of Conformity
2. Research into majority influence - Asch's study
3. Variations in Asch's study

Types of Conformity:
Kelman (1958) proposed 3 types of conformity:
1. Compliance ­ going along with others to gain their approval or avoid
their disapproval (conforming public but not…

Page 2

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3. The unanimity of the majority ­ When participant was given the
support of another participant or a confederate who chooses the
correct answer, the conformity rates dropped from 32% to 5.5%, if
the person giving support chose the answer different to the majority
and the participant it lead to…

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