Asch (1956) - Research into majority influence.
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- Created on: 19-04-15 11:31
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- Asch (1956) - Majority Influence?
- Where?
- Lab experiment in America (1956).
- Who?
- 123 American male university students.
- What?
- Showed PP's lines one which matched another. Participants were joined by confederates who were told to give an incorrect answer each time to see whether they complied.
- Findings?
- 36.8% of responses made by PP's were incorrect. Only one quarter didn't conform on any trial.
- Conclusions?
- Asch concluded that people conformed to a majority influence for approval showing NSI and some ISI where they doubted their judgement and so assumed the others were correct.
- Where?
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