Asch (1956) - Research into majority influence.

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  • Created on: 19-04-15 11:31
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  • Asch (1956) - Majority Influence?
    • Where?
      • Lab experiment in America (1956).
    • Who?
      • 123 American male university students.
    • What?
      • Showed PP's lines one which matched another. Participants were joined by confederates who were told to give an incorrect answer each time to see whether they complied.
    • Findings?
      • 36.8% of responses made by PP's were incorrect. Only one quarter didn't conform on any trial.
    • Conclusions?
      • Asch concluded that people conformed to a majority influence for approval showing NSI and some ISI where they doubted their judgement and so assumed the others were correct.

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