Study for Normative Social Influence

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Solomon Asch

Procedure:

  • In 1956, 123 male American undergraduates recruited for a "vision test"
  • In each experiment all but one were confederates
  • Participants/Confederates asked to state which of 3 lines was the same length as the stimulus line
  • The real participants always answered last/second to last
  • Confedderates would give the same incorrect

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