Variables affecting conformity

Asch's study
student volunteers, one participant confederate, aim: to see how the 'real' participants would react to confederates.
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Procedure of Asch's study
123 male US undergraduates, 3 lines of different length, match which one was same length as 'standard' line. Real participant always answering second to last. 12/18 trials confederates gave same wrong answer.
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Findings of Asch's study
12 critical trials, average conformity rate 33%. Individual differences in conformity rates. 1/4 never conformed. Majority privately trusted their own perceptions and judgments but changed public behaviour, giving incorrect answers to avoid disapp.
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Variables affecting conformity
Group size, unanimity of majority, difficulty of task.
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Evaluation of variables affecting conformity
Period when Asch's study happened, 1956, conformity levels high. Limited rang of majority size. Independent behaviour rather than conformity. Cultural differences, conformity may be higher in collectivist cultures as viewed more favourably.
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Other cards in this set

Card 2

Front

123 male US undergraduates, 3 lines of different length, match which one was same length as 'standard' line. Real participant always answering second to last. 12/18 trials confederates gave same wrong answer.

Back

Procedure of Asch's study

Card 3

Front

12 critical trials, average conformity rate 33%. Individual differences in conformity rates. 1/4 never conformed. Majority privately trusted their own perceptions and judgments but changed public behaviour, giving incorrect answers to avoid disapp.

Back

Preview of the back of card 3

Card 4

Front

Group size, unanimity of majority, difficulty of task.

Back

Preview of the back of card 4

Card 5

Front

Period when Asch's study happened, 1956, conformity levels high. Limited rang of majority size. Independent behaviour rather than conformity. Cultural differences, conformity may be higher in collectivist cultures as viewed more favourably.

Back

Preview of the back of card 5

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