Conformity: Asch's research
- Created by: jessicawarren
- Created on: 28-04-16 09:01
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- Conformity: Asch's research
- What?
- Tested conformity by showing participants three different line lengths
- Asked participants to choose closest matching line to a fourth line
- Confederates asked to give wrong answer to see if naive participants would conform
- 123 American male undergraduates
- Findings
- Naive participant gave wrong answer 36.8% of time
- 25% did not conform at all
- 75% conformed at least once
- Variables
- Group size: Whether amount of people affects amount of conformity. Three confederates:31.8% More than three: Little difference
- Unanimity: Presence of dissenter reduces conformity by a quarter. Influence of majority depends to some extent on group being unanimous
- Task difficulty: Conformity increases when difficulty does
- Evaluation
- Method easy to replicate
- Similar results found- reliable
- Men/women may conform differently- low PV
- Demand characteristics- low EV
- Only American men- low PV
- Difficult to generalise
- What?
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