Variables affecting conformity
- Created by: princess adewale
- Created on: 08-01-17 16:54
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- Variables affecting conformity
- Conformity, Asch's Line Study
- Asch wanted to measure the strength of conformity effect using an unambiguous task
- In the task, the participant had to say which of the lines A,B,or C matches the line X
- Results-The participants conformed to the wrong answer 36.8% of the time
- Asch wanted to measure the strength of conformity effect using an unambiguous task
- Asch identified a number of situational variables that influence the levels of conformity
- Group Size
- Asch's research indicated that a majority of three was enough to create conformity
- The rate of majority increased as the size of the majority influence increased
- Unanimity
- Asch placed a confederate 2nd to last before the real participant was able to give their answer and instructed this confederate to give the correct answer. He discovered that conformity had dropped
- Asch concluded that breaking unanimity would reduce conformity
- Task difficulty
- Asch made a difference between the lines lees obvious in one variation and found out that task difficulty increased and so did conformity
- Conformity, Asch's Line Study
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