Conformity cards

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Internalisation...
A deep type of conformity. The person both publicly and privately changes their behaviour/view
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Identification...
A moderate type of conformity. We act in the same way as the group because we value it and want to be part of it. May believe in the majorities beliefs.
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Compliance...
A temporary type of conformity. People outwardly (publicly) agree with the majority but privately disagree
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Informational Social Influence (ISI) ...
An explanation of conformity. We agree with the majority because we believe it to be correct. may lead to Internalisation.
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Normative Social Influence (NSI) ...
An explanation of conformity. We agree with the opinion of the majority because we value it and want to gain social approval. May lead to compliance.
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Situational variables affecting conformity...
Group size = the larger the group the higher the conformity. Unanimity = less unanimity results in less conforming. Task difficulty = increasing the difficultly of the test increased levels of conformity
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Individual variables affecting conformity...
Gender = research shows that females conform more than males. Hoping to seek social approval. Mood = people are more likely to conform when they're in a good mood. Culture = people's levels of conformity varies on their culture. Some are more uniform
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Research into Conformity...
Asch's Line Study
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What year was this study done?
1951
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Outline the findings from Asch's research...
Overall 75% of ppts conformed AT LEAST once. 36.8% conformed on every single question.
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Other cards in this set

Card 2

Front

Identification...

Back

A moderate type of conformity. We act in the same way as the group because we value it and want to be part of it. May believe in the majorities beliefs.

Card 3

Front

Compliance...

Back

Preview of the front of card 3

Card 4

Front

Informational Social Influence (ISI) ...

Back

Preview of the front of card 4

Card 5

Front

Normative Social Influence (NSI) ...

Back

Preview of the front of card 5
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