Variables affecting conformity

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  • Variables affecting conformity
    • Asch (1956)
      • 123 US undergrads
      • Never conformed = 25%
      • 1 line with 3 comparison lines
      • Participant answers second to last
      • Confederates said wrong answer on 12/18 tasks
      • Average conformity rate = 33%
      • Conformed on all = 5%
    • Variables
      • Diffuclty
        • Greater ambiguity = greater conformity
        • Lucas (2006) the influence of conformity depends on self-efficacy
      • Group size
        • 1/2 confeds = no conformity
        • 3+ = 33%
        • Campbell and Fairey (1989) - conformity rates are higher when there is no correct answer
      • Unanimity
        • Confederate with same answer = 5.5%
        • Confederate with different answer = 9%
    • Evaluation
      • Child of its time
        • US in a time of McCarthyism (anti-communist period)
          • Perrin and Spencer (1980s)
            • Youths on probation - similar levels as Asch
            • Science students - 1/396 conformed
      • Effect of group size
        • Bond (2005)
          • No studies over 9 confederates
      • Independent behaviour not conformity
        • 2/3 didn't conform
      • Unconvincing confederates
        • Mori and Arai (2010)
          • Polarised glasses so confederates actually saw the wrong answer
      • Cultural differences
        • Smith (2006)
          • Collectivist - 37%
          • Individualist - 25%
          • Average - 31%

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