Social Influence processes in social change

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What are the two ways in which social change can be shown?
Minority influence and majority influence
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What are the 5 stages to the conversion process in minority influence?
1. Drawing attention to an issue 2. Cognitive Conflict 3. Consistency Of Position 4. The augmentation Principle 5. The snowball effect
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What is an example of the suffragettes drawing attention to an issue?
The suffragettes used educational, political and militant tactics to draw attention to the fact women were denied the same voting rights as men.
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What is an example of the suffragettes considering cognitive conflict?
They created a conflict between the majority group providing the option for women to vote, some went towards the suffragettes yet some dismissed it
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What is an example of the suffragettes showing consistency of position?
The suffragettes were consistent in their views, regardless of the attitudes of those around them. Protests which continued for years eventually convinced society some women were ready to vote.
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What is an example of the suffragettes showing the augmentation principle?
The suffragettes were willing to risk imprisonment or even death from hunger strike, which meant that there influence became much more powerful.
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What is an example of the suffragettes showing the snowball effect?
Universal suffrage( all adult citizens having the vote) was finally accepted by the majority of people in the uk
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What is social norms interventions?
It is an attempt to correct mister epitome do the normal behaviour of peers in an attempt to change the risky behaviour of a target population.
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EVALUATION: Social change through minority influence may be very gradual
This is because minority creates the possibility to change whereas a majority is more likely to make you actually change
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EVALUATION: Being seen as deviant limits the influence of the minority
Minorities are seen as deviant in the eyes of the majority. So, people of the majority may not go towards the minority because they do not want to be seen as deviant as well
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Other cards in this set

Card 2

Front

What are the 5 stages to the conversion process in minority influence?

Back

1. Drawing attention to an issue 2. Cognitive Conflict 3. Consistency Of Position 4. The augmentation Principle 5. The snowball effect

Card 3

Front

What is an example of the suffragettes drawing attention to an issue?

Back

Preview of the front of card 3

Card 4

Front

What is an example of the suffragettes considering cognitive conflict?

Back

Preview of the front of card 4

Card 5

Front

What is an example of the suffragettes showing consistency of position?

Back

Preview of the front of card 5
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