Minority Influence

(M) What did Moscovici show about minority influence for social change?

Minority view causes deep processing, even when answer is clear

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(M) Who said that majority alternative view is greater that alternative minority view?

Mackie

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(M) Who said that minority influence was delayed and indirect (e.g if majority agenda runs parallel)?

Nemeth

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(M) What did Bashir say about minority influence?

Minority groups are associated with negative stereotypes

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Hung up signs on doors in San Diego; energy reduction; others are doing so; control group with no NSI (less influence)

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Adding a dissenter provided a model for change

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(O) What did Milgram's study provide for support for less obedience and social change?

Disobeying confederates lead to 10% obedience

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(O) What did Zimbardo say about obedience and social change?

Came in gradual commitment; one change leads to another to cause people to obey or not

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Other cards in this set

(M) Who said that majority alternative view is greater that alternative minority view?

Mackie

(M) Who said that minority influence was delayed and indirect (e.g if majority agenda runs parallel)?

(M) What did Bashir say about minority influence?

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