Social Influence-Social Influences Processes

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  • Social Influence Processes in Social Change
    • Social Change
    • Social Change through minority influence
      • Moscovici(1980)
        • 1. drawing attention to the issue
        • 2. Cognitive conflict
        • 3. Consistency
        • 4. Augmentation Principle
        • 5. The Snowball Effect
      • Minority Influence
      • internalisation
    • Social change through Majority Influence
      • Social Norms interventions
    • Evaluation
      • social change through minority influence is very gradual
      • social norms approach doesnt always work
      • being perceived as deviant limits the influence of minorities
      • social norms and the boomerang effect

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