Social Influence-Social Influences Processes
- Created by: JuliaMabiza
- Created on: 12-09-19 10:22
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- Social Influence Processes in Social Change
- Social Change
- Social Change through minority influence
- Moscovici(1980)
- 1. drawing attention to the issue
- 2. Cognitive conflict
- 3. Consistency
- 4. Augmentation Principle
- 5. The Snowball Effect
- Minority Influence
- internalisation
- Moscovici(1980)
- Social change through Majority Influence
- Social Norms interventions
- Evaluation
- social change through minority influence is very gradual
- social norms approach doesnt always work
- being perceived as deviant limits the influence of minorities
- social norms and the boomerang effect
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