Change in a person's view or behaviour due to a real or perceived pressure from a group
1 of 5
Internalisation
A DEEP type of conformity where a person accepts the behaviour or view of the majority group as fact. They apply this behaviour or view both publically and privately. This is a PERMANENT change
2 of 5
Compliance
Its superficial and temporary. In public we go along with the majority view as we want to feel accepted even though we may not agree with it. The change in behaviour last as long as the group is there.
3 of 5
Informational Social Influence (ISI)
Explanation for conformity: We agree with the majority opinion because we believe they are correct. This a COGNITIVE process
4 of 5
Normative Social Influence (NSI)
Explanation for conformity: we agree with the majority because we want to feel 'normal' and accepted by the group.
5 of 5
Other cards in this set
Card 2
Front
A DEEP type of conformity where a person accepts the behaviour or view of the majority group as fact. They apply this behaviour or view both publically and privately. This is a PERMANENT change
Back
Internalisation
Card 3
Front
Its superficial and temporary. In public we go along with the majority view as we want to feel accepted even though we may not agree with it. The change in behaviour last as long as the group is there.
Back
Card 4
Front
Explanation for conformity: We agree with the majority opinion because we believe they are correct. This a COGNITIVE process
Back
Card 5
Front
Explanation for conformity: we agree with the majority because we want to feel 'normal' and accepted by the group.
Comments
No comments have yet been made