Types + Explanations - Conformity (AO1 & AO3)

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  • Created by: MelinaH
  • Created on: 26-11-20 14:33

General AO1:

Comformity = a type of social influence involving a change in belief or behavior in order to fit in with a group

Types of Conformity (AO1):

  • Compliance gain approval or avoid disapproval
  • Internalisation - acceptance of group’s viewpoint both publically and privately
  • Identification - traits of both compliance and internalisation. Accepts privately later because originally desired to fit in

Explanations for conformity (AO1):

  • Normative Social Influence - go along with the group majority to gain approval or avoid disapproval (type = compliance)
  • Informational Social Influence - individual accepts information from others as evidence about

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