Conformity- Aschs Research
- Created by: teganwoods
- Created on: 12-04-16 13:43
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- Conformity- Asch's Research
- Procedure
- Showed card with 1 line on left and 3 lines on right. Participant was asked which one matched the line on the left. 1.
- 123 american male undergraduates
- each participant was tested with 6-8 confederates
- Participant was always seated last or next to last
- Participants took part in 18 trials and on 12 they gave the wrong answer
- Findings
- Participant gave the wrong answer 36.8% of the time. 25% of P's didn't conform. 75% did conformed at least once.
- Evaluation
- Limited application: only men were tested.
- Perin and spencer 1980: repeated asch's study. 1 student confirmed in 396 trials. conformist time in 1950's. limitation because not consistent across situations and not time.
- Participants knew they were in a study
- Asch's Variations
- Group size
- 3 confederates- conformity rose to 31.8% but not much difference after. this suggests small majority is not sufficient for influence.
- Unanimity
- Introduced someone who disagreed with others. Conformity was reduced by 1/4 from when group was unanimous.
- Task Difficulty
- Asch made the lines more similar to made it harder and conformity increased. thus suggests informational social influence plays a big role.
- Group size
- Procedure
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